Teacher and Workshop Leader Rosemary Aubert Shares Her Industry Secrets
We are so lucky to have those who are experienced writers circulating in our community and holding workshops. Nothing could be more helpful than direct person-to-person exchange with someone who has gone down the path you hope to go down. Rosemary Aubert is one such person. I was fortunate enough to attend her workshop on the topic of publicity and promotion at Quattro Headquarters. She has a wealth of information that you are not going to find anywhere else. She was a criminologist – so she is good at gathering clues and following up on leads. Aubert talked about how promotion and sales should be fun. She told us it’s an opportunity you’re offering someone – it’s not about forcing anyone into anything. If you’re offering something, you’re already in a better position than asking something from someone. It’s a shift in attitude that makes all the difference. Every time you come in contact with potential readers, you’re also giving them a chance to get to know you (and you th