Lisa Young

We are so lucky to have those who are experienced writers circulating in our community and holding workshops. Nothing could be more helpful than direct person-to-person exchange with someone who has gone down the path you hope to go down. Rosemary Aubert is one such person. I was fortunate enough to attend her workshop on the topic of publicity and promotion at Quattro Headquarters. She has a wealth of information that you are not going to find anywhere else. She was a criminologist – so she is good at gathering clues and following up on leads. Aubert talked about how promotion and sales should be fun. She told us it’s an opportunity you’re offering someone – it’s not about forcing anyone into anything. If you’re offering something, you’re already in a better position than asking something from someone. It’s a shift in attitude that makes all the difference. Every time you come in contact with potential readers, you’re also giving them a chance to get to know you (and you th...

Guest Blogger: Maddy Curry, Assistant Publisher at Quattro Books, Tells Us About Quattro’s Second Spring Launch Hello digital world! I feel very privileged to be a guest on Lisa’s blog; she is a remarkably talented writer and her blog is always chock full of great advice to writers, established and aspiring alike. I’m also thrilled to talk about Quattro’s latest event. Last Tuesday (May 17th), Quattro Books packed the house once again for the second wave of our spring 2011 line up – even though it was a rainy night (that was far too cold for May), the Supermarket was full to the brim with an attentive audience. (Working the book table has its advantages, one of them being a guaranteed seat.) The room had a great energy to it; this is my sixth launch of Quattro titles that I have worked at, and each time I am always blown away by the dedication and enthusiasm of all those who attend. It can be difficult, sometimes, to believe that people actually like to not only read but be read to; t...